overview
Rohrinspekt is a German sewer inspection company using advanced camera and reporting technology. In a market that rarely invests in branding, they needed a distinctive identity and a web presence capable of reaching more B2B clients such as commercial sites and industrial facilities.
challange
Create a brand that stands out on vans and construction sites while still communicating reliability and technical precision. At the same time, translate this identity into a website that feels modern and easy to navigate, rather than another generic “utility” site.
my role
Lead brand designer working with Unable Agency. I defined the visual identity and design system, designed key physical applications (vehicles, signage, basic print) and collaborated on the website UI to ensure consistency across all touchpoints.
Approach
I built a bold, geometric identity with a strong accent color and clear typography, designed to be legible from a distance and recognisable at a glance. The same system informed the site’s layout and components, focusing on clarity of services, process explanation, and straightforward contact for B2B decision‑makers.
Outcome
The new brand positions Rohrinspekt as a high‑tech, trustworthy partner rather than a commodity contractor. A distinctive visual identity now ties together vehicles, on‑site touchpoints and the website, making the company more visible in the regions it serves and easier to remember for facility managers and B2B clients.
The updated web presence supports this shift with a clearer articulation of services, a more professional perception, and a solid foundation for future lead‑generation initiatives.
