overview
FIFA+ is FIFA’s free streaming platform for live football and original content. The existing app had low adoption, confusing navigation, and no clear way to reach live matches, so FIFA launched a redesign ahead of the FIFA Club World Cup 2025.
challange
Surface live football as the primary use case, redesign onboarding to drive registrations, and create a component system that works across low‑end Android phones, iOS, web, and TV apps, while meeting strict accessibility requirements ahead of the FIFA Club World Cup 2025.
my role
Within the cross‑functional FIFA+ team at Publicis Sapient, as Experience Designer I focused on live content UX and accessibility. I worked on key user flows (onboarding, live discovery, follow/reminders), designed scalable live‑match cards for multiple devices, and contributed to an accessible design system aligned with WCAG.
Approach
Restructured the experience around a dedicated live hub with calendar navigation and “favourite” actions directly on match cards, triggering reminders before kick‑off. The live card became the core component: through research, benchmarks, extensive user testing and A/B testing (Useberry + internal tools), I iterated information hierarchy and behaviour until it remained clear on 4–5" Android screens and TV interfaces, even with dense match metadata. Accessibility testing with screen readers, voice commands, and TV remotes informed focus states, contrast, and interaction patterns.
Outcome
The redesign was rolled out in stages starting March 2025, ahead of the Club World Cup. While internal metrics are confidential, early waves showed an increase of registered users, more users reaching the live section from home, more matches added to favourites, and smoother usage on low‑end Android and TV apps, supporting FIFA’s broader effort to make live football more accessible to fans in emerging markets.
